Marcella Partzsch's design approach reflects the values and ideas of ACM as well as the heritage of Singapore and neighboring countries.

An approach that combines contemporary elements and aesthetics with traditional or timeless features. It means a fusion of the latest trends or styles with cultural heritage. Creating a harmonious balance between past and present that offers a fresh, innovative perspective while honoring the richness of tradition.

She created this project as part of the course "Flow" Dynamic Identities for Museums and Exhibitions. The word "flow" refers to the fact that a flexible, "flowing" design system was to be developed rather than a classic appearance with a logo at the center.

Semester project, supervised by Prof. Christoph Zielke